Peter Sherrard – Managing Director

Peter started out in media buying in 1979 and for the first seven years of his media life worked in media departments of advertising agencies including Ogilvy.

In his role at Interaction Media, Peter is responsible for overseeing the overall running and growth of the business, including the sales and marketing functions.

Jayne Traherne Williams - Regional Media Director

Jayne started her career at a regional agency specialising in property clients and worked on the Savills account before taking the bold step of going out on her own with Peter and setting up Sherrard Media which went on to become Interaction Media.

Her real skill lies in negotiating the best deals with regional media owners and is renowned as a straight talking, no nonsense account director whose knowledge is revered in the industry.

len_new_400 Lenia Michael - Business Development Director Lenia joined Interaction Media in 2002 from Express Newspapers where she had worked for 10 years in property classified. Having made countless contracts and millions of pounds in revenue for the team she decided to jump to the other side of the fence and join Interaction Media as head of Business Development.

She too is seen as a fantastic negotiator in the industry and with proven business development skills under her belt, client service to her is second nature.